Small Business Coach Training – Becoming a Small Business Coach

Do you have a passion for small businesses? Perhaps you are a successful small business owner with a desire to encourage others who are starting out. Small businesses start up and die every day. The entrepreneurs who start them are usually very passionate about the product or service they are providing, but could not care less about the nuts and bolts of running the business. This is one of the reasons that so many of them fail. They simply are not profitable enough to keep going. Business coaches build relationships with business leaders and work with them to get the companies on the path to success. They help them identify weak spots, motivate employees, and plan for the future. If this sounds like a career you would like to embark upon, small business coach training might be the right option for you.

Training courses for small business coaches are lead by instructors who have experience in small business and in coaching in the business industry. They have encountered the situations that you will go through and can give real world advice and warnings. In addition, the courses extend the knowledge and skills necessary to becoming an excellent business coach. The curriculum covers best practices in the field. It should also introduce students to the methods, models, formulas, and processes that are successful in the business world. It should teach students how to lead their clients through business planning, including a mission statement, goals, action steps, and more.

Great small business training courses for coaches also teach interpersonal leadership skills. The ability to lead and communicate with a client who is used to leading themselves is a unique one. This skill must be taught and learned during preparation for a career as a business coach. The leadership skill goes hand in hand with the ability to communicate. Articulating the best course of action without offense to the client is tricky sometimes. Coaches in business want to motivate their clients to change while encouraging them. Training in communication and leadership skills is essential for a good coach. 

A coach is useless without any clients. Effective small business coach training classes teach a system for acquiring and keeping clients. They teach how to hook the client at first contact. Traditional marketing is not always effective in the coaching business. Students in these training courses learn how to target and design marketing that works. Starting a business as a small business coach can be the beginning of a fulfilling and lucrative career with the right foundation of training.

How to Use Small Business Web Solutions to Help Generate More Profits For Your Local Business

There are many small business web solutions available today to help a local business owner take massive action to generate more profits. Unfortunately, many small, local business owners are not taking advantage of the largely untapped local marketing source called the Internet.

Small business web solutions like Search Engine Optimization (SEO) is a fairly new, and unfamiliar, discipline for many local businesses. Think about it, SEO has really only been around for a decade or so and many businesses have not tapped in to this powerful marketing tool. Instead, they are stuck in their old habits of using the Yellow Pages, newspaper ads, or direct mail. While these methods still work, they are expensive and hard to track.

The Internet on the other hand offers small businesses the ability to use inexpensive, many times even free, advertising methods to generate traffic to their website, phone calls to their office, or more customers into their stores. Once a business owner welcomes this new advertising media with open arms, they will be able to take full advantage of the small business web solutions available to them.

As a business owner, your goals when advertising on the internet are some of the following:

  • Generate targeted leads to your sales staff
  • Generate phone calls to your office from potential customers
  • Generate direct sales from your website
  • Increase traffic to your store (or place of business)
  • To build an email list you can advertise to directly

You do not simply want to have a website brochure out there that is not generating targeted traffic and generating leads for your business. This is just one of the mistakes many small business make when spending valuable resources on website design.

Your website can be, and should be, a tool to generate unlimited leads and new paying customers for your business. Don’t make the mistake of getting a fancy, high-tech website created only to have it sit online never to be found by your potential clients.

Here are some of the free tools available for small business owners to increase their web presence:

1. Google Places – free business listing on Google. This tool integrates your website ranking and your Google Places listing to help “local” customers find your business.

2. Citation Listings – there are many local listing services out their just waiting to help your customers find your business. Some examples are Yelp.com, InsiderPages.com, and SuperPages.com. Simply register or verify your business listing and your chances of being found are increased greatly.

3. Local Directories – like the citation services, there are many local business directories that have high rankings in the search engines so when some searches for your type of business, you can be found.

There are many other services available to help small businesses get found online. Tap in to this market and you can expect a prosperous future.

Using Joint Ventures In Your Small Business

Small Business owners are constantly trying to come up with new ways to generate qualified leads and get more clients. Quite often we come up with some pretty amazing ideas and concepts, however quite often we overlook the real simple and inexpensive strategies. One of the most basic ways to get qualified leads and referrals is through joint venture partnerships. So what is a JV?

Well a JV or Joint Venture is where you partner up with another person to pass business to one another. There are some great natural fits for JV’s such as personal trainers with chiropractors or massage therapists or accountants with financial planners, however really any joint venture will work if you have the same sorts of people at both your businesses.

Joint ventures have loads of benefits, but probably the most important one of all is that they are a very qualified lead. They already trust one business and it is that business that is recommending them to you. Automatically you are being edified and promoted as a trustworthy person and business to use.

There are a couple of ways you can use joint venture partners. You could have a simple, I’ll pass you referrals and you pass them back to me or you can pay them a $$ amount or % of the fee for passing you the referral. The 2nd option is a sure way to get referrals passed as the passer is making some money also on the deal. This concept is great as the $$ or % that you are giving them is what you would have spent on advertising and marketing anyway. The difference is that this lead always comes with a better chance of using your products or services has they trust the person who has passed them onto you.

Joint Venture partners do not need to be businesses with close fits to your business. Getting joint venture partners with large databases that could provide a quick hit of orders or clients instantly is the perfect catch. Make a list of all the different business or people you could partner up with. If you had 10 – 20 people who were passing referrals onto you, then you would certainly always have enough prospects to talk to.

Joint ventures are great and really should be explored more by small business owners; however the right mindset is also extremely important to have. This is not all about you and your business. There is a great philosophy used in one networking circle of ‘Givers Gain’ and this really holds true in forming JV’s. You must be willing to help other businesses out, to form relationships with them and promote them more than what you expect to be promoted.

I know every day I will pass on close to 15 referrals to other businesses I know, whether I have a partnership with them or not, because that is my mindset in helping other people out. This mindset allows us to form brilliant relationships with other business owners and also our prospects and clients as we can help them out more and in different ways. There are joint venture partners everywhere all you need to do is ask.

Start with the big fish the ones you really want, the ones that could turn your business into an instant success. What’s the worst that could happen, they say no? That’s not too bad, move onto the next.

All the best in getting your 10-20 JV partners this week.

Transform Your Small Business Marketing

I regularly interview small and solo business owners who call my coaching company looking for help. After getting a sense of what their business is all about, what their biggest goals are, and what lifestyle they are trying to create, I ask them what their biggest challenges are.

Nine times out of ten, it’s getting more clients and the problem is marketing. Most work very hard at trying to get one client at a time. They try many different small business marketing methods that they’ve heard about or which they’ve seen their competitors use. In other words, a little of this and a little of that. The results are inevitably mediocre. It’s easy to get discouraged when you know you have a great skill or talent to offer the world and yet no one is listening to what you have to say.

The mistake made by the majority of early stage small or solo businesses, and even some who have been around for years, is to do what I call “shot in the dark marketing”. This is like playing darts with a blindfold on and being convinced that you’ll hit the bull’s eye. You may occasionally do so, but you’ll do it rarely. The same is true if you are an entrepreneur who has not mastered marketing.

I bet you’re great at what you do. But, are you also great at building and running a business? These are two separate and distinct skill sets and both are crucial to your success. When it comes to small business marketing, the real truth is that people who are marketing masters can make money even with mediocre products, yet many people with excellent products and services fail because they haven’t mastered marketing. If no one knows you exist how can you expect to get lots of clients and make a great income?

Here are some tips on what you need to think about in order to begin to master marketing:

Do Research

It’s a mistake to decide what you want to sell, create a product and then try to find some people who need it and are willing to pay you for it. Instead use the Internet to find out what people are searching for within your area of expertise and to research what and how your top competitors are selling. Also figure out where your prospects congregate online or offline so you know where you can reach them with your marketing.

Create a Marketing Design

This is a detailed plan that locks in what marketing activities you’ll pursue and how you’ll measure and track the results to know if those activities are working. Make a list of all the different ways you could generate leads both online and offline. Then pick only those that will focus on your target market. For example, join social media groups that attract your target market, mail marketing materials, postcards and brochures only to your target market. The same applies to print ads and sales calls. Don’t waste time on broad groups of people, but on the type of person who you know would buy your type of product or service.

Then pick three activities from the list and get started. You most definitely need at least one of them to include online marketing, either. That’s why I teach my online lead generation system. You can use a variety of methods such as article marketing, video marketing, blogging and social media to organically generate traffic. You can also use search engine optimization and pay per click advertising to generate search leads.

Follow Your Plan

Stick to your plan and see what works. Give it a bit of time, then focus tightly on what works and get rid of the rest. Don’t waste time, for example, going to networking meetings just because you like the people when you’re not connecting with potential clients or referral sources. Your time is limited so use it wisely.

Outsource

Why do $15 an hour tasks when you can outsource them and spend your time being the strategist and servicing clients? As soon as you outsource rote marketing tasks, you’ll find they get done more quickly and consistently and you’ll start generating a steady, reliable stream of qualified leads.

Follow Up

Once someone is on your mailing list or has called your company, have a follow up system ready to go into action so you don’t miss out on closing sales with people who are ready and willing to work with you!

Transform your small business marketing from lackluster to powerful!