Facebook Marketing Tips For Local Small Business Owners

For years small business owners have dreamed of number one spots on Google first page of search results for their keywords and for good reason – Google Owned all the traffic.

The illusive fist page rankings is where the money is, the whole idea of getting your website listed in the top search results for your keyword you will get floods of free web traffic/visitors to your website which you can then convert in to sales or place those leads though your sales funnel.

While every small business should be implementing strategies to get their website in the top search results for their keywords, Small business owners also need to be shifting their focus to incorporate the social element of the internet.

Google no longer owns all the traffic on the internet. Facebook that social site that your kids are one all day long has really become a real threat to Google and how people are interacting with the internet.

No before you say that Facebook is only for teenagers and you can’t see your products or services on Facebook, then think again.

Here are 2 very important trends or statistics that every small business owner should care about if they want to do business in the future. (Yes, I believe these is that important)

1. – Facebook now sends more web traffic/visitors to external websites that Google.
2. – Facebook is the largest display ad network on the internet currently.

If you run a retail shop, location is a big element to your success, you wouldn’t open a retail shop in a dead end street where no one goes, this is why shopping malls are so popular, they bring all the shoppers/buyers into one place and you open your shop there where you know where everyone goes to buy stuff.

Facebook is the same, it is the world’s largest free audience and you can tap into this free audience at any time you want.

Also the general nature of Facebook is that content is shared and them spreads virally, this means you can get your message out to a lot of people very quickly and Facebook does 90% of the work for you.

Facebook has already risen to 500 Million active users, of which half of these users login every single day – and they are only 4 years old! If Facebook was a country they would be the 3 largest in the world behind only India and China.

Small Business Consulting Services – Is it Money Well Spent by Small Businesses?

A wise man knows that if you fail to plan, you plan to fail. All Massachusetts leading small business consultants can provide many services including strategic assessment, strategic planning, marketing and promotional planning, loan and grant proposals, customized training solutions all wrapped up in a comprehensive business plan solution or individually, based on a specific need.

All the services mentioned above require planning in some form. Many times, businesses don’t have the staff nor ability to perform these services for themselves because they are usually bogged down with the day-to-day operational side of the business. So that is where and why consulting services can help.

Again, you may be considering help in the areas listed above or you may be seeking an unbiased professional opinion on specific issues. You may need help preparing a complete business plan, pro-forma financial documents or a marketing plan. Whatever your needs, small business consulting services encompass many answers to the problems facing small businesses.

Consulting services are utilized by every business size imaginable. Both large and small accounting and consulting firms are always employed by companies as big as Microsoft. Any size business has needs that can not be met internally because businesses sometimes look at themselves subjectively rather than objectively or lack the experience and expertise in an area that could improve a component of their business which could translate to growth and higher profits.

But wait, if you’re short on resources whether it be financial or human resources and you need small business consulting services it’s important to find one of the Massachusetts leading small business consultants that offers a strong track record of success and a firm which will listen to your needs carefully.

You need to remember that careful planning and consulting is extremely valuable to any profitable venture…as the Visa commercials profess…it’s priceless!

Website For Small Businesses – How Can You Steal Leads From Your Competition?

The truth is even though we are surrounded by the Internet every day many small businesses do not have a website. If you are one of them please read on and remember it’ s never too late. For any business, no matter how small, to have a website is crucial and it’s the cheapest form of advertising. A website will give your business an unfair advantage over those businesses who are still stalling.

Waiting for your for your third cousin or your next door neighbor to build a website for you? Guess what, you will be waiting for a long time, there isn’t much in it for them so they will take their sweet time if that time will ever come.

You don’t have the money to pay for expensive web design? Well, that is understandable, not too many small business owners can afford to have a website built by a professional firm. I talked to a medium size web design firm the other day and they would not even take on a client for anything less then $10,000. Granted that included a year of internet web marketing also.

You don’t want to design your own website? You just don’t have the time or the expertise to do it. You are right down scared and confused about it. But if this is the only solution to get on the web then why not just jump into it. Did you know how to ride a bicycle all your life? No, but you got the hang of it quickly once you tried it. Also maybe that third cousin will help out once you start…

All these fears and probably more are keeping you from generating more business and establishing your business online. Meantime your competition is getting on the web and getting your leads. I think you want the opposite to happen, right?

How is your website going to help you get leads? Here are just a few things that you can do:

  • Attach it to your Yellow pages ad
  • Advertize on your local free classifieds (Craig’s list, Kijiji, etc) Make sure you re-submit your ad often
  • List it on your local directories and on your trade directories
  • Use it on all your correspondence (email signature, business cards, letterhead, etc)

Get more leads, get ahead of your competition and build a website for your small business today.

Grow Your Small Business With Lead Generation Advertising

I used to advertise my brand everywhere, get my logo out there and people will see it and then come and buy my products. I nearly went bust; I was acting like Virgin or B.T. Brand advertising is for the big boys, not for small business. You should include your logo or brand in your advertising but the main focus for small business advertising has got to be lead generation.

What do I mean by lead generation? Lead generation is simply to get people who are interested in your service to contact you.

What is the best way to get interested customers to contact you? Offer them something free.

Here is how to really make the most of all of your advertising:

  • Come up with some freebies you can give away to your potential customers like a free report, survey, sample products, CD, DVD. The key here is to come up with something of perceived value relating to your products or services. E.g. If you are a builder and your target audience are home owners you could write a free report 10 ways to increase the value of your home or Top 10 D.I.Y. tips for DAD the information to go in these reports is already out there on the internet, you just need to go online and get it.
  • You then need to offer this free product in all of your advertising as follows: call today for your free report – 10 ways to increase the value of your home or email today for your free report – Top 10 D.I.Y tips for DAD. What we are doing here is getting interested leads to give you their contact details in return for a free product. You can contact them shortly after to ask them if they received your information and to ask them if they would like to buy from you.

I recently increased my response to an e-mail out by 3000% just by offering something free. It really does work.